More than 500 new energy drinks launched worldwide this year, and coffee fans are probably too old to understand why.
Energy drinks aren’t merely popular with young people. They attract fan mail on their own MySpace pages. They spawn urban legends. They get reviewed by bloggers. And they taste like carbonated cough syrup.
Vying for the dollars of teenagers with promises of weight loss, increased endurance and legal highs, the new products join top-sellers Red Bull, Monster and Rockstar to make up a $3.4 billion-a-year industry that grew by 80 percent last year...more
Wednesday, November 1
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment